Achieve a Higher ROI with Email Marketing Email marketing is by far one of the most popular and effective methods used by onli...
Achieve a Higher ROI with Email Marketing
Email marketing is by far one of the most popular and effective methods used by online businesses to improve the conversion rates on their sites. According to 72% of respondents interviewed in an Econsultancy survey conducted in early 2011, the ROI they achieved from email marketing was excellent and was only second to the ROI achieved through organic SEO. This just goes to show how effective this method of marketing is, compared to many other forms of online promotion especially as online competition gets tougher and businesses strive to carve a niche for themselves.
As time progresses, this method will only become more effective as email marketing services support functions such as database integration, segmentation, and other techniques that have been found useful in improving the targeting of email messages. In addition, these services are offering better personalization of messages, which is essential in ‘touching’ the consumer and appealing to their needs and preferences.
Some of the things that make email marketing so effective are:
⚫ It allows targeting – using emails you can send offers and advertisements to people who can actually have an impact on your business. Unlike other methods of marketing where the message is targeted at an unspecified group of people, in email marketing, messages are sent to those who opt-in to receive them from you. This means that they are actually interested in what you have to offer.
⚫ It drives direct sales – using email marketing you can actually promote your products directly and thus increase the chances of actual purchase. This is unlike other forms of online promotion such as article marketing where you cannot promote your products directly as a sale can only occur by mere chance.
⚫ It builds customer relationships, trust, and loyalty – what sets successful online businesses apart from those that are bound to fail is the type of relationships that they build with their clients. Successful online businesses are those that aim to increase value for their clients by engaging them in various ways and allowing them to give feedback on areas where they feel dissatisfied.
Using email marketing, this can easily be achieved as it allows your customers to immediately send back their feedback and thus allows you to take positive action to fulfill their needs. This helps to build customer trust and loyalty, which is necessary for repeat business.
As you can see from the above benefits, email marketing is nothing short of a phenomenal and effective way of promoting your business and it guarantees a better return on your investment.
Thanks for reading
Email marketing is by far one of the most popular and effective methods used by online businesses to improve the conversion rates on their sites. According to 72% of respondents interviewed in an Econsultancy survey conducted in early 2011, the ROI they achieved from email marketing was excellent and was only second to the ROI achieved through organic SEO. This just goes to show how effective this method of marketing is, compared to many other forms of online promotion especially as online competition gets tougher and businesses strive to carve a niche for themselves.
As time progresses, this method will only become more effective as email marketing services support functions such as database integration, segmentation, and other techniques that have been found useful in improving the targeting of email messages. In addition, these services are offering better personalization of messages, which is essential in ‘touching’ the consumer and appealing to their needs and preferences.
Some of the things that make email marketing so effective are:
⚫ It allows targeting – using emails you can send offers and advertisements to people who can actually have an impact on your business. Unlike other methods of marketing where the message is targeted at an unspecified group of people, in email marketing, messages are sent to those who opt-in to receive them from you. This means that they are actually interested in what you have to offer.⚫ It drives direct sales – using email marketing you can actually promote your products directly and thus increase the chances of actual purchase. This is unlike other forms of online promotion such as article marketing where you cannot promote your products directly as a sale can only occur by mere chance.
⚫ It builds customer relationships, trust, and loyalty – what sets successful online businesses apart from those that are bound to fail is the type of relationships that they build with their clients. Successful online businesses are those that aim to increase value for their clients by engaging them in various ways and allowing them to give feedback on areas where they feel dissatisfied.
Using email marketing, this can easily be achieved as it allows your customers to immediately send back their feedback and thus allows you to take positive action to fulfill their needs. This helps to build customer trust and loyalty, which is necessary for repeat business.
As you can see from the above benefits, email marketing is nothing short of a phenomenal and effective way of promoting your business and it guarantees a better return on your investment.
Thanks for reading
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