Pay Per Click Banner Advertising Fraud Pay per click and pay per click banner advertising fraud is a real problem that no PPC ...
Pay Per Click Banner Advertising Fraud
Pay per click and pay per click banner advertising fraud is a real problem that no PPC advertiser can ignore.
The problem with pay per click and pay per click banner advertising is that there are so many hands in the till. Everyone benefits and stands to make money except for the PPC advertiser who has to foot the bill for phantom clicks.
While the PPC advertising networks claim to be combating click fraud really makes you wonder if they really are given the fact that the advertising network and the publisher stand to profit from pay per click and pay per click banner advertising when click fraud occurs. Since the PPC advertising network stands to make the biggest piece of the profit gives them little incentive to put a stop to click fraud.
A pay per click or pay per click banner advertising publisher can commit click fraud in so many ways.
The first may come from the publisher by clicking on PPC ads on his or her own website. The advertising network can easily detect this form of click fraud and makes up a very small percentage of click fraud.
Publishers who deliberately commit pay per click or pay per click banner advertising fraud are more likely to use a javascript that will simulate a real person clicking on ads from their web pages.
A less sophisticated way for a publisher to commit pay per click or pay per click banner advertising fraud would be to have friends and family click on their PPC ads.
While this method may be less sophisticated, it is very effective and difficult to detect because the clicks will occur from multiple locations and multiple computers.
Pay per click and pay per click banner advertising fraud does not only occur from publishers. Competitors in the same market who want to weaken the advertiser's business may fraudulently click on the advertiser's ads hundreds of times a day in an attempt to deplete the PPC advertisers' advertising spend in hopes of weakening or eliminating the advertiser as a competitor.
No one really knows how big of a problem pay per click and pay per click banner advertising fraud is. The advertising networks play this down and will tell you that it is small. It’s pretty hard to believe what the advertising networks tell us because they are the ones who are making the biggest profits from click fraud.
I don’t know what the answer is to the pay per click and pay per click banner advertising fraud. Because of the anonymity of the Internet, we are all wide open to all kinds of fraudulent activity.
My only advice is to tread carefully and to keep a close eye on your pay per click and pay per click banner advertising activity.
Thanks for reading
The problem with pay per click and pay per click banner advertising is that there are so many hands in the till. Everyone benefits and stands to make money except for the PPC advertiser who has to foot the bill for phantom clicks.
While the PPC advertising networks claim to be combating click fraud really makes you wonder if they really are given the fact that the advertising network and the publisher stand to profit from pay per click and pay per click banner advertising when click fraud occurs. Since the PPC advertising network stands to make the biggest piece of the profit gives them little incentive to put a stop to click fraud.
A pay per click or pay per click banner advertising publisher can commit click fraud in so many ways.
The first may come from the publisher by clicking on PPC ads on his or her own website. The advertising network can easily detect this form of click fraud and makes up a very small percentage of click fraud.
Publishers who deliberately commit pay per click or pay per click banner advertising fraud are more likely to use a javascript that will simulate a real person clicking on ads from their web pages.
A less sophisticated way for a publisher to commit pay per click or pay per click banner advertising fraud would be to have friends and family click on their PPC ads.
While this method may be less sophisticated, it is very effective and difficult to detect because the clicks will occur from multiple locations and multiple computers.
Pay per click and pay per click banner advertising fraud does not only occur from publishers. Competitors in the same market who want to weaken the advertiser's business may fraudulently click on the advertiser's ads hundreds of times a day in an attempt to deplete the PPC advertisers' advertising spend in hopes of weakening or eliminating the advertiser as a competitor.
No one really knows how big of a problem pay per click and pay per click banner advertising fraud is. The advertising networks play this down and will tell you that it is small. It’s pretty hard to believe what the advertising networks tell us because they are the ones who are making the biggest profits from click fraud.
I don’t know what the answer is to the pay per click and pay per click banner advertising fraud. Because of the anonymity of the Internet, we are all wide open to all kinds of fraudulent activity.
My only advice is to tread carefully and to keep a close eye on your pay per click and pay per click banner advertising activity.
Thanks for reading
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